Looking for an interesting book? Have a look at Blink. Blink, The Power of Thinking Without Thinking by Malcolm Gladwell. It is a study of the impact our instantaneous unconscious thought process has on our decisions, judgments and reactions. The evidence is uncanny how our unconscious mind does not communicate with our conscious mind, but does communicate with our emotions and judgments. It explains why we might react in a certain way without understanding why, it is our unconscious brain affecting our emotions.
It is used by marketers to manipulate our first impressions. And it can be seen in our faces when we instantly react to a statement or situation. It makes you ponder how you think in the moment vs. with sense and sensibility. Your first reactions can be tested by looking at your pulse, sweat and breathing. You can’t help your instantaneous immediate reaction. It is part of you. You don’t think about it because it arrives in a blink of an eye. Some might call it intuition. Whatever it is, it is powerful and commanding.
