RFID (Radio Frequency Identification) was thought to be a transportation and logistics tool for managing inventory of packages, especially high value products like Gillette razor blades or Pfizer packages of Viagra. Although not in every store just yet, RFID is hitting it big when it comes to tracking people.
Sometimes called spy chips, these tiny devices are connected to a particular package or person. They might be thought of as electronic bar codes. A court just upheld the legality of using RFID tags as an electronic badge for students of a Texas High School that wants to use RFID tags to manage the security of students.
Disney World plans to begin using RFID tags installed in bracelets this spring. These wrist bands (MyMagic+ bracelets) will be used for park admission, room keys, charge cards and FastPass’s (used to make reservations on popular attractions). This will replace the plastic “Card to the Kingdom” which resort guests use today as park access, room access and charge cards. The RFID scanners (pictured here) will be located everywhere and will track each individual as we move through the parks. All information gathered will feed a comprehensive logistics application to better monitor crowd levels, queue lines, and store activity. Although not specifically disclosed, the RFID bracelets will also be able to track the use of restrooms, front desks, concierge, buses, boats, monorail, automobile, room use, resort amenities such as spas, exercise facilities, lobby’s, bars, restaurants and walkways.
Fortunately, Disney guests will of course be able to accessorize the MyMagic+ Bracelets with charms and Mouse paraphernalia. Thank Goodness! So Mickey Mouse has become our Big Brother.