So many words flow through our brains every day. But how often do we hear the word passion and how is it used? I bet if you think about it, you will find it used in the arts, causes people have, things people stand for, and love. How often do you find it in business? And when you do, is it sincere? Ah, there’s the rub. Is passion sincere or is it marketing hype? Is it written by an ad agency or does it come from the soul of an organization.
Well life is so short that we need to find passion in our business. We need to find it in the way we conduct our business, the vision for our business, the results we aim for, the value we provide. If we have passion for these things, our customers will share our passion.
So this is a call to arms to think about passion and how it fills your life everyday. If it doesn’t? Time for a change.
