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If you don’t know it, you can’t see it

The date was 1942; the location was Muroc Army Air Field (today Edwards Air Force Base). Whenever it was on the ground, the P-59 jet was fitted with a fake propeller for the sake of secrecy. A day came when test-pilot Jack Woolams rented a gorilla suit and took off in the jet wearing it along with a big cigar protruding from his mouth and a derby hat on his head. Once airborne, he found a lone P-38 pilot, pulled alongside, giving the P-38 pilot a clear view of the jet and gorilla suit, then waved. The next day when queried at the local watering hole, not a single P-38 pilot had seen an “escaped gorilla” or knew anything about it. The explanation: why of course, it must be that P-38 pilots could only see what they believed was possible.

We find our clients often in the same state of mind with new technology. If they don’t know it, they can’t see it. That is where we come in. We know it, we can see it. We help our clients imagine the possibilities we can create. It takes an open mind and trust. Together we can create amazing things because all things are possible.

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