Category Archives: mapping statistics

People Tracking with RFID

RFID (Radio Frequency Identification) was thought to be a transportation and logistics tool for managing inventory of packages, especially high value products like Gillette razor blades or Pfizer packages of Viagra. Although not in every store just yet, RFID is hitting it big when it comes to tracking people. 

Sometimes called spy chips, these tiny devices are connected to a particular package or person. They might be thought of as electronic bar codes. A court just upheld the legality of using RFID tags as an electronic badge for students of a Texas High School that wants to use RFID tags to manage the security of students.

Disney World plans to begin using RFID tags installed in bracelets this spring. These wrist bands (MyMagic+ bracelets) will be used for park admission, room keys, charge cards and FastPass’s (used to make reservations on popular attractions). This will replace the plastic “Card to the Kingdom” which resort guests use today as park access, room access and charge cards. The RFID scanners (pictured here) will be located everywhere and will track each individual as we move through the parks. All information gathered will feed a comprehensive logistics application to better monitor crowd levels, queue lines, and store activity. Although not specifically disclosed, the RFID bracelets will also be able to track the use of restrooms, front desks, concierge, buses, boats, monorail, automobile, room use, resort amenities such as spas, exercise facilities, lobby’s, bars, restaurants and walkways. 

Fortunately, Disney guests will of course be able to accessorize the MyMagic+ Bracelets with charms and Mouse paraphernalia. Thank Goodness! So Mickey Mouse has become our Big Brother.

Posted in Customer Service, geodata, mapping statistics, Technology.

Mapping Time

Maps are fun, informative and sometimes great for making a point.  Add data to maps and you have information squared.  Here is a map of Eastern Massachusetts and surrounding areas broken out into 3-digit zip code areas.   

The map details where we have spent our time over the last 10 years.  Other areas of the country have been omitted, but this gives you an idea of where our clients are based. The very bright red areas represent more than 20,000 man-hours, the bright pink is 1,000+ man-hours and the light pink less than 1,000.

It’s interesting to see a long history of data painted onto a map and even more interesting if you look at the maps from year to year. 

Think about your data and how you might evaluate your business on a map of the State, region or Country. 

Creating this map took less than 10 minutes.  Creating the data for this map took more than 10 years. Maps can be helpful looking at a decade, year, month or even a day worth of data.
A word about zip codes, zip codes make mapping easy.  If you are not capturing zip codes in your business, think again. 

Posted in data mapping, geodata, mapping statistics.